About Us
Who We Are
Vision
Our vision is to be respected as an ethical and sustainable paint manufacturing company and recognized as the leading provider of innovative paint and colour technology.
Mission
Our mission is to provide all types of paints and coatings that cover colour and protect architectural, transportation, wood, and industrial products, in a timely manner with approved international standards.
Our Values
Passion
Passion generates excitement for what we do and how we do it. With Passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth.
Integrity
Integrity creates trust. As an organization, collectively, it’s our most valuable asset. Individually, it’s the constant choice to infuse every action with honesty, fairness, and respect for clients and colleagues alike.
Unity
Unity celebrates diversity. Synergizing the collective experiences, varied skills, and unique talents of every team member builds unstoppable momentum and drives unimaginable achievements.”
Impact
Impact demonstrates the immeasurable power of our shared values and collective effort to effect positive, ground-breaking change and deliver excellence for our customers, colleagues, and communities.
Innovation
Innovation motivates action: to take risks, encourage curiosity and new ideas, learn from mistakes, and constantly strive to exceed expectations. Through innovation, we generate solutions for our customers and raise the bar — both within our workplace and throughout our industry.